Julie Bowen & Baby2Baby On Leveraging Celebrities For Impact

Businesses are trying to master the art of celebrity, influencer, and strategic partnerships, and Baby2Baby has the playbook, having successfully leveraged support from 75+ celebrity ambassadors. In this session, Julie Bowen will talk with Baby2Baby co-CEOs Kelly Sawyer Patricof and Norah Weinstein about how they’ve revolutionized the sponsorship model to deliver essential items to over one million children in the US annually and respond to natural disasters nationwide. Don’t miss this unique opportunity to unlock invaluable insights into the world of effective partnerships.


About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.